Banks from SEM point of view
considered the second time Polish banks and evaluated in terms of activity SEM (two SEO and PPC). What bank effectively their sites, which had announced with sponsored links and positions, the best results? What has been announced since the last ranking has changed? You can find answers in the current report to bluerank – Banks of view SEM. Both rankings were the same research methodology. following criteria were considered: the position in biological research, quality and quantity of links to the website, search engine optimization of websites and visibility of banks in advertising Pay-Per-Click (PPC also known as sponsored links) known. Winners of Q IV, 2008, the winner of our classification (in terms of positioning and optimization and search advertising), has been PKO BP, which has won the position of chief is in the rankings for 2007. Follow PKO BP to increase the score from a point 52, but not its result, the bank secure control of BZ WBK, currently in second place and scored only 2 points less. And the organization this year is as follows: PKO BP BZ WBK mBank Bank Millennium Bank BPH SA Bank Pekao Lukas Bank ING Bank? THE Ski DomBank Multi Citi Bank Handlowy BZ WBK has actually beat the competition improved by 9 percentage points this year. A bank is a direct effect of its links campaign, which received 14 points in this category, and ensured second place in the class of PPC. There is a marked improvement, as in the study period in 2007, there was no there was no trace of the sponsored links and Bank BZ WBK not get points in this category. The largest increase was mBank, the seventh of Place in 2007, the third in 2008, jumped registered. This increase has had on the actions of the PPC (it does not start last year has seen mBank), multiple links to their site and their optimization (SEO activities). The loser was the most serious downgrade of the multi-bank, losing up to five positions to tenth place since last year’s completed report cover! The main reason for this loss is the least common multi-bank in the top 10 organic search results. They were married by the general search for bank branches and financial services: credit, banks, mutual funds, loans, mortgages, investments, cash dispensers, home mortgages, card credit card payment (the test was conducted in 2007 to make the same tags). PROBLEMS WITH SEO In fact, almost all banks (except Millennium) were affected by the position of the drop in the natural search results. This is probably due to the aggressive stance of the loan officer Web sites. These sites work with affiliate programs (banking program, and programs online services as a banker. Pl and money. PL). Affiliate programs use JavaScript redirect, which is not readable by the Google spiders, instead of direct links and therefore do not support the organic positioning of bank sites. For this reason, the position of the agent websites are more likely in the organic search results. To improve their situation, banks should consider a replica of websites linking to affiliate sites for counting organic (traffic and conversions using Google Analytics or other statistical systems). The rise in popularity of PPC Driven from organic search results deciding to invest in the banks results link campaigns. Last year, the Bank’s visibility in search results CPP increased by 11 percentage points. The growing interest in search engine advertising is also visible in the PPC campaigns increasing competitive financial sector. In 2007, gave 80,733 listings search, while a year later (Q IV 2008), produces the same number of searches 829 listings, which means an increase of 13%. In the last quarter of 2008, most visibly in the PPC ads PKO BP, BZ WBK. Millennium is not invested in rural Sponsored everyone, which were caused by the bank to the highest position in biological research. For more information on the results of research and methodology, see the full version of our Blue Book – http://www. bluerank. . Pdf Com/bluepapers/bluepaper_022009_en